What is Mailchimp?

Image of person using email marketing on a laptop

Divider line

Photo of Amandine Liepmann
Amandine Liepmann is an expert-vetted, Mailchimp certified, top 1% email marketer on Upwork. She's also the founder of LISTBURST. 

Mailchimp is an all-in-one marketing platform that helps businesses grow by providing valuable services such as email marketing, automation, social media advertising, and analytics. It makes it easy for companies to stay in touch with their customers and reach out to new ones. With its powerful features, Mailchimp allows users to build campaigns from start to finish and give them near real-time feedback on performance.

Plus, its intuitive design lets users create stunning email campaigns. MailChimp's an excellent choice for small businesses or those just starting with email marketing. Its advanced features are perfect for larger companies seeking more extensive customization options. In short, MailChimp is the ultimate tool for managing relationships with your subscribers and building loyal customers for your small business.

What are Mailchimp email campaigns?

Email marketing campaigns are the main feature of Mailchimp. It allows users to create, design and send emails to customers or prospects. With its easy-to-use drag-and-drop editor, businesses can easily create stunning email campaigns with no coding skills required. Moreover, users can personalize their emails by adding images and video embeds to make them more engaging.

Image example of a Mailchimp email campaign

^^Image of a Mailchimp email campaign. This email template is for sale. View it here

Mailchimp Landing Pages

Every paid Mailchimp account comes with free landing page hosting. It's easy to build a mini-site with Mailchimp. With the drag-and-drop builder, users can create attractive landing pages quickly. Moreover, they have access to landing page templates to choose from for their landing page design.

Mailchimp landing page example

^^Mailchimp landing page example.

Free plan for beginners

If you're starting to build your email audience and nurture new subscribers, Mailchimp offers a free plan. Plenty of features allow you to send up to 1,000 emails monthly. You can also gain access to basic automation and analytics tools with the free plan. It's an affordable way to market your small business and learn a new platform.

Publish Ads with Mailchimp

Mailchimp's Ads feature allows marketers to quickly create, manage and optimize their ads. Once users have created an ad campaign, they can publish it on social media platforms like Facebook, Twitter, and Google Ads. Plus, users can use the report builder to measure the success of each advertisement.

Manage Data with Mailchimp

Mailchimp helps businesses to manage their customer data effectively. It offers valuable features such as segmentation, tagging, and list-building capabilities. These features help users to better target their audiences with personalized emails, offers, and more.

Mailchimp provides an excellent way for businesses to get started with email marketing without breaking the bank.

What is a Mailchimp customer journey builder?

Image of a Mailchimp customer journey

Mailchimp's customer journey builder allows you to build out automated email sequences to engage your audience. Through its drag-and-drop journey designer, businesses can create a series of emails that target different segments and send them at the right time.

Mailchimp also offers advanced automation tools that make it easier for companies to identify leads, capture customer data, and track performance. With these features, you can craft an effective marketing strategy to take your business to the next level.

Mailchimp offers pre-made customer journeys for:

  • Abandoned cart to capture sales
  • Welcome sequence for new customers and subscribers
  • Post-purchase follow-up to re engage customers
  • Customer reminders
  • Custom segments, such as reaching out to lapsed customers

Mailchimp's customer journey builder is a tool used to create digital experiences that can help you better understand and engage with customers. By tracking customer events, such as purchasing or website visits, customer journeys give you insights into your target audience's path to purchase. This helps marketers target the right people at the right time by customizing content for each customer journey stage.

The Mailchimp Journey Builder is an easy-to-use platform allowing users to create automated campaigns tailored to their customer's needs quickly. It offers

  • split testing
  • segmentation
  • multi-channel targeting, and
  • integration with third-party tools.

The Drag & Drop feature allows users to customize their campaigns without technical knowledge. The Journey Builder also provides a comprehensive reporting dashboard that will enable users to measure the success of their campaigns.

Mailchimp and its Journey Builder are powerful tools for businesses looking to optimize customer experiences and grow their reach. Its advanced features, intuitive design, and customizable options make it an excellent choice for expanding companies or those just getting started with email marketing.

How can you manage customer relationships with Mailchimp?

Mailchimp email marketing is an incredible tool for maintaining customer relationships. By setting up pre-built automation with the Mailchimp customer journey builder, you can create opportunities to stay in touch with your audience.

Mailchimp's powerful features allow users to create targeted email campaigns tailored to their customers’ needs and interests. MailChimp also offers segmentation and automation tools that help marketers stay organized and reach the right people at the right time.

How can you create customer loyalty with Mailchimp?

Mailchimp helps businesses build customer loyalty through its powerful features like the customer journey builder. With segmentation tools, users can create targeted campaigns tailored to their customer’s needs and interests. This allows them to reach out to the right people at the right time with content that resonates with them.

MailChimp automation makes it easy for businesses to stay in touch with their customers and keep them engaged. Automated emails can be sent when a customer reaches certain milestones or hasn't logged into an account in a while, helping you maintain relationships and encourage loyalty over time.

Finally, the Mailchimp reporting dashboard provides immediate real-time feedback on your campaigns' performance so you can adjust your tactics as needed. This helps you optimize campaigns for maximum impact and customer engagement.

Resources to get you started with Mailchimp

Plant Party Nutrition Email Template

LISTBURST offers premium Mailchimp email templates that are quick and easy to install. With our tutorials and detailed step-by-step instructions, you'll learn not only how to customize your email and make it your own but also how to write and connect with your audience genuinely and meaningfully. You'll also learn how to navigate the Mailchimp platform with the help of Amandine Liepmann, an expert-vetted, top 1% email marketer with over ten years of experience.

Mailchimp email templates are the best way to get started quickly and easily. With LISTBURST, you can customize your Mailchimp email template in minutes - no coding required! Plus, our expert designers have built these templates using the latest industry standards to look just as good on mobile devices as on desktop computers. It's the perfect tool to help small businesses succeed with the #1 marketing platform on the #1 email service provider.

Learn about email templates and how companies use them to save time and send more emails by checking out our most recent blog post on this here